dispersal VS distribute

the characteristics of new media 2 (Oct 9, Oct 11)

1.2.3 hypertext
1.2.4 dispersal

Definition of two words looks similar..but you can find difference.
Distribute is Mass media that means one way. For example, you can fine mass media easily/
TV, Radio etc..
Those send information to us directly...and we get new information which we haven't had.
However, dispersal is new media. It is already exist everywhere.
Wherever you can see around us if we want to know..
That is, we can participate whenever we like and tell whatever we say.
Both of dispersal and distribute should be difference.

Prosumer

Most of people can heard about 'Prosumer'.
Because this is the new word from internet users.
People are now prosumer which put together producer and consumer.
The way is the same of new media(dispersal).
The prosumer is not one way to send like mass media.
If I buy a product, I could give my oppion or what I think of it
and participate in more and more.
I belive that we live in 'Internet Zone'. That's why we could do it.

I'm also the prosumer.
When I buy something, I always tell them my thoughts about products.
hmm..I already live in new media era?